What is the brand-guidelines skill?
The brand-guidelines skill is a SKILL.md in anthropics/skills that applies Anthropic's official brand colors and typography to artifacts. It defines dark, light and gray neutrals, orange, blue and green accents, Poppins headings and Lora body text. It is a template for your own brand skill.
The brand-guidelines skill is a short SKILL.md that tells an AI agent how to apply one specific brand: Anthropic's. It carries exact colors and fonts and says where each belongs when the agent builds slides or documents.
It is brand-specific, so it will not brand your own work. Its value for most teams is as a clean template: copy its structure and replace the values with yours to make a skill that holds your brand.
What changes in your agent's output
- Colors are fixed: dark
#141413, light#faf9f5, mid gray#b0aea5and light gray#e8e6dc. - Accents are orange
#d97757, blue#6a9bccand green#788c5d, and accent shapes cycle through them. - Headings use Poppins at 24pt and above with an Arial fallback, and body text uses Lora with a Georgia fallback.
- Colors are applied in presentations through python-pptx RGB values.
Who the brand-guidelines skill is for
Best for
- Using it as a template for a brand skill of your own.
- Producing slides or documents that must match Anthropic's styling.
- Teaching an agent that brand rules belong in a skill, not a prompt.
Not for
- Applying your own brand without editing it. The values are Anthropic's.
- Building a brand from scratch. brandkit creates a brand foundation from a brief.
- Choosing among ready palettes. theme-factory gives ten presets.
Use it with UiChemy
Brand rules matter most when the site ships. Keep your brand tokens in a skill like this one, and UiChemy applies the design you give it into WordPress through Composer or Figma to WordPress. Click Get Started on uichemy.com.
How to install Brand Guidelines Skill: Apply a Brand to Agent Output
git clone https://github.com/anthropics/skills.gitClone the repository
Run
git clone https://github.com/anthropics/skills.git. The skill is the skills/brand-guidelines folder.Copy the skill folder
Copy skills/brand-guidelines into your agent's skills folder. Keep every file in the folder, including LICENSE.txt and any bundled resources the SKILL.md refers to.
Invoke it
Ask your agent to apply the brand guidelines to a slide deck or document. To make your own, replace the colors and fonts in SKILL.md with your brand's values and rename the skill.
Check that it loaded
Ask for a one-slide deck. The slide should use the cream light background, dark text, Poppins headings and Lora body, with orange, blue or green accents. If the fonts are missing on your machine, expect the Arial or Georgia fallback.
Key features
- Neutral paletteDark, light, mid gray and light gray values are set as hex codes.
- Accent paletteOrange, blue and green accents are defined, and accent shapes cycle through them.
- Heading fontPoppins is used for headings at 24pt and above, with Arial as the fallback.
- Body fontLora is used for body text, with Georgia as the fallback.
- Smart applicationThe skill states which colors serve backgrounds, text and accents, so the agent does not guess.
- PowerPoint supportColor application is described for python-pptx RGB values.
- Short and readableA single SKILL.md makes it easy to copy and adapt.
- Apache 2.0 license fileThe folder includes a LICENSE.txt that is Apache 2.0.
Frequently asked questions
What is the brand-guidelines skill?
It is the skills/brand-guidelines folder in anthropics/skills. Its SKILL.md applies Anthropic's brand colors and typography to artifacts such as slides and documents, and works as a model for writing a brand skill of your own.
How do I install the brand-guidelines skill?
Clone anthropics/skills with git and copy skills/brand-guidelines into your agent's skills folder. Invoke it when you build a slide or document. Edit SKILL.md first if you want your own brand's colors and fonts instead of Anthropic's.
Will it brand my company's work?
Not as shipped. Every value belongs to Anthropic's brand. Copy the folder, replace the hex colors and font names with yours, rename it, and the same structure works for any brand.
What colors and fonts does it set?
Dark #141413, light #faf9f5, mid gray #b0aea5, light gray #e8e6dc, with orange #d97757, blue #6a9bcc and green #788c5d accents. Headings use Poppins and body text uses Lora, with Arial and Georgia as fallbacks.
How is it different from theme-factory?
Brand-guidelines holds one fixed brand. Theme-factory offers ten preset themes you choose from, each with palettes and fonts, and can generate a custom one. Choose by whether the brand is already decided.
Which AI agents can use brand-guidelines?
It is a SKILL.md folder, so any agent that loads skills from a folder can use it, including Claude Code, Cursor and Codex. The python-pptx color step applies when the agent builds PowerPoint files.
Where do I go to build a brand from scratch?
Use brandkit for color ramps, themes and type, then design-taste-frontend to apply the result in an interface. Put the final values in a brand skill modeled on this one so every session uses them.