What is the page CRO skill?
The page CRO skill is the cro folder in coreyhaines31/marketingskills. An AI coding agent first identifies the page type, conversion goal and traffic source, then scores the page on value proposition, headline, CTA, hierarchy, trust, objections and friction, and returns quick wins, high-impact changes, test ideas and copy alternatives.
The skill is named cro inside the marketingskills repository. It is written as a conversion rate optimization expert persona that analyzes marketing pages and gives actionable recommendations.
Before advising it checks for a product marketing context file at .agents/product-marketing.md, and only asks for what that file does not cover. Then it identifies the page type, the primary conversion goal and the traffic context.
What changes in your agent's output
- The review is structured as quick wins, high-impact changes, test ideas and copy alternatives.
- Headlines and CTAs come with two or three alternatives and a rationale.
- Recommendations that need evidence become A/B test hypotheses instead of assumptions.
- Weak CTA copy such as Submit or Learn More is flagged against value-led copy.
- The agent asks task questions about the current conversion rate, traffic source, flow after the page, research data and past attempts.
What the framework covers
Seven dimensions, in order of impact: value proposition clarity, headline effectiveness, CTA placement and hierarchy, visual hierarchy and scannability, trust signals, objection handling and friction points. Page-specific frameworks cover homepage, landing, pricing, feature and blog pages, with a separate form optimization reference.
Who the page CRO skill is for
Best for
- Marketing pages that get traffic but do not convert, where you need a prioritized review.
- Teams that keep brand and positioning in a product marketing file the agent can read.
- Pairing with the conversion audit skill for paid-traffic leaks.
Not for
- Signup flows, post-signup activation and popups, which the skill hands to its signup, onboarding and popups companions.
- Page layout rules. For those see landing-page-design.
Use it with UiChemy
Use the recommendations to rework a WordPress page directly: UiChemy Composer lets you change structure and copy in Elementor or Gutenberg. Keep one clear CTA. On uichemy.com that is Get Started. To audit a live page first, see the audit website skill.
How to install Page CRO Skill: Conversion Rate Optimization for AI Agents
git clone https://github.com/coreyhaines31/marketingskills.gitClone the repository
Run
git clone https://github.com/coreyhaines31/marketingskills.git. The skill is the skills/cro folder, even though the catalog calls it page-cro.Copy the skill folder
Copy skills/cro into your agent's skills folder. Keep its references folder, which holds experiments.md and form.md.
Add your product context
Create the product marketing context file the skill looks for, so it stops asking about your product each time.
Ask for a page review
Share a URL and the goal, for example more trial signups from the pricing page.
Check that it loaded
Ask for a review of one page. The reply should name the page type and goal, then give quick wins, high-impact changes, test ideas and two or three copy alternatives for the headline and CTA.
Key features
- Initial assessmentReads the product marketing context file if present, then identifies page type, conversion goal and traffic source.
- Value proposition checkCan a visitor understand what it is and why it matters within five seconds, in the customer's own language.
- Headline evaluationOutcome-focused, specific and matched to the traffic source, with strong patterns listed.
- CTA reviewOne clear primary action, visible without scrolling, with value-led button copy and a primary versus secondary hierarchy.
- Trust and objectionsLogos, attributed testimonials, case numbers and review scores, plus FAQ, guarantees and comparison content.
- Friction scanToo many form fields, unclear next steps, confusing navigation and mobile issues.
- Four-part outputQuick wins, high-impact changes, test ideas and copy alternatives.
- Page-type frameworksHomepage, landing page, pricing page, feature page and blog post patterns.
- Experiment ideasHero, trust placement, pricing presentation, forms and navigation, with a references/experiments.md for more.
- Form optimization referencereferences/form.md covers field optimization, multi-step forms and error handling.
Frequently asked questions
What is the page CRO skill?
It is the cro skill in coreyhaines31/marketingskills. It makes an AI coding agent analyze a marketing page across seven conversion dimensions and return quick wins, high-impact changes, test ideas and copy alternatives.
Why is the folder called cro and not page-cro?
The listing name page-cro maps to skills/cro in the repository, and the skill's own name field is cro. Use that path when you copy it into your agent's skills folder.
How do I install it without npx?
Clone the repository with git and copy skills/cro, including its references folder, into your agent's skills directory. The repository's own README suggests a skills CLI, but the copy route needs no tool beyond git.
What does it need to know about my product?
It looks for a product marketing context file at .agents/product-marketing.md and uses it before asking questions. If the file is missing, it asks about page type, conversion goal, traffic source, current rate and what you tried.
Does it write copy?
It provides alternatives for key elements such as headlines and CTAs, with a rationale for each. For a full rewrite the skill points to a copywriting companion, so use that for longer copy.
How is it different from the landing page conversion audit skill?
This skill is a broad framework for any marketing page. The conversion audit skill targets paid-traffic leaks and returns a revenue-ranked list capped at seven items. They overlap but suit different questions.
What license does it use?
The marketingskills repository uses the MIT license, as GitHub shows. The 58.2K install count on this page comes from a third-party skills listing and is not stated in the repository.