What is the landing page conversion audit skill?
The landing page conversion audit skill is a SKILL.md in autonnel/autonnel-skills. An AI coding agent gathers the page URL, traffic source and funnel data, then checks message match, the mobile first screen, offer clarity, form friction, trust at payment, the post-click path and measurement, and returns a ranked fix list without invented lift percentages.
It is a skill in the autonnel/autonnel-skills repository that audits a live landing, sales or checkout page and returns a fix list ordered by expected revenue impact. Its rule is that every finding must name the element, the failure mode and the change.
It is built for paid traffic. The inputs table starts with the page URL and asks for the traffic source, a sample ad or keyword, recent sessions and conversions, funnel drop-off and the device split.
What changes in your agent's output
- The agent states which inputs it did not get, because that limits what it can claim, and marks quantitative statements as estimates when only a URL is given.
- It never claims a percentage lift for a specific fix, and ranks by expected direction instead.
- If the window has under about 1,000 sessions or 30 conversions, it says the data cannot separate a real problem from noise.
- The fix-now list is capped at seven items.
- If the problem is the offer or the audience, it says so and stops.
What the checks cover
Seven check groups run in order of typical revenue impact: message match from ad to page, the first screen on a 390 by 844 mobile viewport, offer clarity, form friction, trust at the moment of payment, the path after the button, and conversion tracking including click ids.
Who the landing page conversion audit skill is for
Best for
- Paid-traffic pages where cost per acquisition is above target.
- Pages that were never audited before more ad spend goes in.
- Pairing with page-cro for a copy-led review and landing-page-design for layout rules.
Not for
- Pages with no traffic, which have nothing to diagnose.
- Fixing a broken offer or wrong audience. The skill says a page audit cannot do that.
Use it with UiChemy
Most fixes are edits to a page you already have. If that page was built with UiChemy, make the edits in Elementor or Gutenberg through Composer. Click Get Started on uichemy.com. For checks beyond conversion, see the web quality audit skill.
How to install Landing Page Conversion Audit Skill for AI Coding Agents
git clone https://github.com/autonnel/autonnel-skills.gitClone the repository
Run
git clone https://github.com/autonnel/autonnel-skills.git. The skill is the landing-page-conversion-audit folder at the repository root.Copy the skill folder
Copy landing-page-conversion-audit into your agent's skills folder, for one project or globally.
Optional: copy the sibling skills
The skill points to sales-funnel-blueprint, post-purchase-upsell-flow, server-side-conversion-tracking and self-hosted-funnel-launch. Copy those folders if you want the agent to follow those references.
Ask for an audit
Give the agent the page URL and, if you have it, the ad, traffic source and last 14 to 30 days of sessions and conversions.
Check that it loaded
Ask for an audit of one live page. The report should list which inputs were missing, rank at most seven fixes, and avoid any percentage lift claims.
Key features
- Ranked fix listFindings are ordered by expected revenue impact, not ease, and each names the element, failure mode and change.
- Inputs tablePage URL, traffic source and sample ad, recent sessions and conversions, funnel drop-off and device split, each with what it enables.
- Message match checkDoes the headline repeat the ad's promise, and is the offer visible without scrolling on a 390 by 844 viewport.
- Above the fold on mobileOne promise, one primary CTA, CTA reachable in the first viewport, and a load check against about 2.5 seconds LCP.
- Offer clarity and risk reversalWhether a stranger can say what it is, who it is for, what it costs and what happens on click, plus guarantee or trial.
- Form frictionField count, extra clicks, visible payment methods, mobile wallets and inline validation.
- Trust at paymentGuarantee, secure payment mark, real named reviews and return policy next to the button.
- Post-click path and measurementA thank-you or upsell step that sets expectations, a firing conversion event and click ids carried to the order.
- Honest reporting rulesNo invented lift numbers, a data-sufficiency warning below about 1,000 sessions or 30 conversions, and a seven-item cap.
- Scope guardStates when not to use it: no traffic yet, or a problem upstream of the page.
Frequently asked questions
What is the landing page conversion audit skill?
It is a skill in autonnel/autonnel-skills that audits a live landing, sales, opt-in, product or checkout page. It returns a ranked fix list with the element, the failure mode and the change, ordered by expected revenue impact.
How do I install it without npx?
Clone the repository with git and copy the landing-page-conversion-audit folder into your agent's skills folder. The skill is self-contained, though it mentions sibling skills in the same repository that you can copy as well.
What does it check first?
Message match between the ad and the page, because the skill calls a mismatch the most common single leak on paid traffic. Then it checks the mobile first screen, offer clarity, form friction, trust at payment, the post-click path and tracking.
Does it promise a conversion lift?
No. The skill says never to claim a percentage lift for a specific fix, because published case-study numbers do not transfer. It ranks fixes by expected direction and says when data is too thin to separate signal from noise.
Is it only for paid traffic?
It is written for paid traffic and ranks mobile first for that reason, but the checks on offer, forms and trust apply to other traffic. For a broader CRO frame across page types see page-cro.
Does it require Autonnel?
No. The funnel builder is mentioned only for fixes that need infrastructure, such as a one-click upsell or server-side conversion tracking. Most findings are edits to the page you already have.
What license does it use?
The autonnel-skills repository uses Apache-2.0, as GitHub shows. The 74.3K install count on this page comes from a third-party skills listing and is not stated in the repository. The repository README and SKILL.md linked in the sources section are the authority for details.