Elementor vs Divi: Which WordPress Builder to Choose
Elementor is a plugin with a free edition and per-site plans, while Divi is a theme and builder sold with unlimited sites. Compare price, AI, design systems and fit.
ElementorA WordPress page builder plugin with a free edition and Pro plans
VS
D
DiviA WordPress theme and visual builder from Elegant Themes
The short answer
Pick Elementor when you want a free starting point, a plugin that works with your theme and a built-in MCP connection for external AI tools. Pick Divi when you build many client sites and want one membership with unlimited websites. Both are visual WordPress builders with theme builders and AI.
Pick Elementor when you want to start free, keep your own theme, or connect external AI tools through its MCP. Pick Divi when one membership must cover unlimited client sites, or you want the AI agent inside the builder. Both cover theme building, WooCommerce and design systems.
Which one for your situation
You manage many client sitesDiviDivi's pricing page says one subscription covers unlimited websites, while Elementor plans are sold by site count, from 1 site up to 25 on Expert.
You want to try a builder at no costElementorElementor's core editor is a free plugin on WordPress.org with over 40 free widgets.
You run one small site on a tight budgetElementorElementor Essential covers 1 site, and the free edition costs nothing.
You want an external AI tool to build pages for youElementorElementor lists Elementor MCP so AI tools such as Claude, Codex and Cursor can build pages and design systems.
You want the AI agent inside the visual builderDiviDivi AI Agent can build layouts, manage menus, Theme Builder templates and Theme Options from one chat.
You already like your theme and want to keep itElementorElementor works with any theme that follows WordPress standards. Divi is sold as a theme plus builder.
You want thousands of premade layouts and add-onsDiviDivi lists 2,000+ built-in layouts and a Marketplace of community modules.
You start from a Figma designElementorUiChemy converts Figma into Elementor, Gutenberg or Bricks. Divi is not on that list. See UiChemy vs Elementor AI.
Elementor vs Divi: side by side
Feature
Elementor
Divi
Product type
Plugin that works with any compliant theme
Theme and page builder together
Free edition
Yes, on WordPress.org, 40+ free widgets
Paid memberships, 30-day refund
Entry price
Essential plan, 1 site, priced in your currency
Divi Yearly at $89 billed yearly, unlimited sites
Site limits
1 site on Essential, Advanced Solo and One; 3 on Advanced; 25 on Expert
Unlimited websites, client sites included
Higher tier
One: adds 25,000 monthly credits for AI and other features
Divi Pro at $277 billed yearly
What the top tier adds
AI, image optimization, accessibility, email delivery, site management
Divi AI, Cloud, VIP support, 4 team seats, $60 a year of agent spend
AI
Elementor AI, plus Elementor MCP for external tools
Divi AI and Divi AI Agent in the Visual Builder
Layout system
Elementor 4 atomic building blocks
Divi 5 with CSS Flexbox and CSS Grid
Design system
Variables and Classes
Global variables and presets
Ecommerce
WooCommerce Builder in Pro, from Advanced Solo
Dozens of Woo modules
Lifetime option
Not listed on the pricing page
Divi Lifetime, pay once for themes and plugins
Choose by tool
Choose Elementor if
You want a free plugin to start with, then pay only if you need Pro.
You run a small number of sites and a per-site plan fits.
You keep a lightweight theme and add the builder on top.
You want to connect external AI tools to your editor through Elementor MCP.
You want ISO 27001 and SOC 2 Type II listed for the vendor.
D Choose Divi if
You build for many clients and want unlimited sites on one membership.
You want a lifetime option for the theme and builder.
You want a Marketplace of community modules, layouts and child themes.
You want 24/7 chat and email support included with every Divi license.
You prefer the AI agent living in the Visual Builder.
Where UiChemy fits
UiChemy builds into Elementor, Gutenberg and Bricks, so Divi pages sit outside it. With Elementor, Figma to WordPress turns frames into native widgets, Composer, the AI visual editor, writes plain HTML, CSS and JS for WordPress, and AI to WordPress turns an AI build or a live URL into editable pages. Only the front end is rebuilt.
Frequently asked questions
Elementor vs Divi: which is better?
Neither wins everywhere. Elementor is better when you want a free edition, a plugin that sits on your own theme and an MCP link for external AI tools. Divi is better when one membership must cover unlimited client sites. Build the same landing page in both before committing.
Is Elementor free?
Yes, the core editor is a free plugin on WordPress.org with over 40 free widgets. Theme Builder, Popup Builder, Forms, WooCommerce Builder, Dynamic Content and custom code need a Pro plan. Pro plans are Essential, Advanced Solo, Advanced and Expert, and the pricing page shows prices in your currency, so check it before buying.
Does Divi have a free version?
Divi's pricing page lists Divi Yearly, Divi Lifetime and Divi Pro, all paid, with a 30-day no-questions refund. Divi Yearly is $89 billed yearly for unlimited websites, and Divi Pro is $277 billed yearly. Check the page for the current offer before buying.
Which is cheaper, Elementor or Divi?
For one site, Elementor can cost less, since its core plugin is free and Essential covers 1 site. For many sites, Divi's yearly membership covers unlimited websites, while Elementor sells plans for 1, 3 or 25 sites. Check both pricing pages first. Compare other AI routes in best AI website builders for WordPress.
Does Divi offer a lifetime license?
Yes. Divi Lifetime is a single payment for Divi and Divi Dash on unlimited websites, with no recurring subscription. The Divi Pro services such as Divi AI, Cloud, VIP and Teams are billed yearly, and you can cancel them and keep using Divi.
Which has better AI, Elementor or Divi?
Both have AI. Elementor lists agentic AI that generates code, copy, images and layouts, plus Elementor MCP for outside AI tools. Divi lists Divi AI and an AI Agent that builds layouts, writes code and manages menus and Theme Builder templates. See UiChemy vs Divi AI and DiviOps MCP for Divi 5.
Can I use Divi or Elementor for client sites?
Yes for both, with different limits. Divi's page says Divi Pro is for building unlimited Divi websites for clients. Elementor plans are sold by site count, up to 25 sites on Expert. Agencies can read AI to WordPress for agencies.
How do I build an Elementor or Divi site from a Figma design?
For Elementor, use UiChemy Figma to WordPress: pair the plugin with your site by Connection Link and convert a frame into native Elementor widgets. UiChemy targets Elementor, Gutenberg and Bricks, so for Divi you would rebuild the design by hand or with Divi's own AI.
